Creative Media Group Launches Multilingual Web Site Solutions

Salt Lake City, Utah (November 27, 2001) – E-commerce presents a global business opportunity for companies of all sizes, but not every nation speaks the same language. In a market where communication is critical, Creative Media Group, Inc. (CMG) has developed a cost-effective solution for turning single-language Web sites into multilingual sales opportunities.

To produce this language-switching function, CMG developed online tools for use by translators and a database engine that delivers the desired language to each Web page. This system allows CMG to separate the actual text from the Web page layout so that translation, proofing and page design could be done independently. In addition, the design allows non-programming staff at CMG's clients to edit the Web pages and further refine the syntax to reflect local dialects and usage.

When CMG's parent company, AlphaGraphics, Inc., the franchisor of print shops worldwide, needed its franchisees' Web sites to offer both native language and English language versions, CMG designed the sites with a feature that allows users to click on a button on any page to switch instantly between the two languages. These sites were recently introduced in 15 countries. Sample multilingual AlphaGraphics sites:

Brazil – http://br010.br.alphagraphics.com/
Russia – http://ru007.ru.alphagraphics.com/
Indonesia – http://id002.id.alphagraphics.com/

CMG is now launching a marketing effort to bring its language translation product to the attention of international corporations. Robert Stoeber, president of CMG, states, "There really hasn't been a good dynamic solution to multilingual Web sites until now. To reach an international audience, they've essentially had to create multiple Web sites, one in each language, and this has always been an expensive and static way to go about it." CMG's solution offers a more affordable and innovative way to overcome the drawbacks of traditional multilingual sites.

About CMG
Creative Media Group, Inc., a subsidiary of AlphaGraphics, Inc., has offices in Salt Lake City, Utah, and Chester, New Jersey. Founded in 1982, CMG offers custom technology solutions to corporate clients, including Web site development and hosting, document and data management, large-scale intranet projects, and more. The company's clients are major nationwide and global corporations in such industries as banking, business-to-business publishing, and manufacturing, including Thomas Regional Directory Company, Honeywell, First USA Bank, Crain Communications, Americhem, and others.