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International AlphaGraphics Store Web Sites
Multilingual Web Site Solution
E-commerce is a global industry that reaches into every nation, but not every nation speaks the same language. In a market where communication is critical, CMG developed a cost-effective solution for single-language Web sites. When our parent company, AlphaGraphics, Inc., the franchisor of technologically advanced print shops worldwide, needed its franchisees' Web sites to offer both native language and English language versions, we designed the sites with a feature that allows users to click on a button to switch instantly between two languages. Currently, CMG has developed Web sites in 20 countries with this capability.
To produce the language-switching function, CMG developed a transport engine that delivers specific language translations to each Web page. This allowed us to separate the actual language from page functionality so that translation and proofing could be done independently. In addition, the design allows the franchisees to go in and customize the syntax to reflect local dialects and usage changes. They can also maintain the Web sites in their native languages.
International Store Web Site – Indonesia
International Store Web Site – Brazil
International Store Web Site – Russia
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